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Frankly, because it's what they wrote. I wasn't drawn to the article because it said "Bonds." I just read everything they put up there. Truth be told, I feel the same way about the David Wells story. Again: a mid-40's guy who's not on a team, and whom some teams may or may not develop a passing interest in as the season progresses. But neither of these guys is currently relevant. Until they actually do something... or even get into a situation where they might be about to do something... what makes them newsworthy? It's not like there aren't plenty of players having a greater impact (or whose stories haven't already been beaten to death) that they could write about.
It isn't that I inherently object to Bonds or Wells. It's just that there's countless potential stories out there... it seems really lazy for journalists to just keep re-hashing the Bonds thing to meet their quota instead of writing about something new.
It's kind of like the Peyton Manning thing. I mean, I'm a Colts fan, but if I see another commercial with him in it, I'm going to scream. Overexposure in any medium eventually becomes more annoying than entertaining.
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